Raking in the Dough on Twitter
March 29, 2009
I wanted to pass along a great article my colleague, Amanda DeCastro, brought to my attention. Amanda is our agency’s expert on non-profits. She found an article called “And now, Twitter philanthropy” from The Christian Science Monitor about how some non-profits are utilizing Twitter to reach their fund raising goals.
The article explains the rise in “social giving” based on the success of Barack Obama’s campaign. Although the article offers many helpful tidbits, one piece of advice struck me.
When describing ways to use Twitter to a client, I found the advice from Beth Kanter, a non-profits and social media blogger and consultant, to be mandatory. She states in the article, “When you leverage a social network, you can launch smaller, employ the best practices, and gain trust.”
Do you have any advice for fund raising on or off Twitter?
